Background video: from the Second Skin project
INTERAKT is an inclusive artist-led production platform
for experimental and interdisciplinary works with focus on sociopolitical and technological topics.
They needed an identity update after a few years of actively working and reshaping their practice.
The goal was to create a flexible visual language that would leave enough space for integration of different visuals.
The website is WIP.
The identity is autonomous and can be quite expressive when needed, but when it comes to projects, there’s only logo and sometimes the font that indicate it’s an INTERAKT project.
«INTERAKT can be anything.
There are no special industry rules;
we work with various artistic styles; we are open-minded and curious; we are also courageous».
The platform exists for young+young at heart performance art lovers, and enthusiasts. Something that is special about INTERAKT is that they like to engage people with hearing and sight impairments both on the artistic and audience sides. That’s why all printed collateral we produced is pleasant to touch: soft touch or embossing of the circles on a very good paper. But it’s not only aesthetically pleasing: there’s always either Braille or a QR code for reader apps.
This was not my first time working with INTERAKT. Back in the easy era of COVID-19 we pulled off a massive interactive online performance together.
Project Chatroom was our first collaboration, check the case here.
Project Chatroom