ASIMOV Protocol
— a decentralized infrastructure to incentivize and organize the creation, refinement, and sharing of verified knowledge for AI. The go-to solution for organizations seeking trustworthy data to feed their AI companies that will become a global standard.
Yes, but how do you make an identity for a startup that operates in crypto space, has a big name to live up to and aims for trustworthiness above all else? You go institutional.
Yes, also robots.
There is contrast too: Asimov and the general perception of web3.
The project needed to stand out, but not by (visually) yelling at people.
«The saddest aspect of life right now is that science gathers knowledge faster than
society gathers wisdom».
This quote by Asimov is what was at the heart of startup idea. What if in response to quality data scarcity and constant «normie» AI hallucinations there would be something trustworthy?
A decentralized data marketplace platform that uses knowledge graphs to intersect datasets for data consumers while enabling secure, transparent, and compliant data sharing for organizations and AI companies.
See, this is serious.
The idea of combinig slightly art-deco-ish type with celestial-cosmic deep blue palette came from a very special edition of Asimov’s Foundation books.
Typographic duo of Blaze Type’s beautiful Agres and Suisse Int’l as a workhorse makes everything appear institutionally scaled and serious, but with humanistic warmth that keeps the vibe grounded and approachable.
It is what it looks like: calm, confident, optimistic.
The challenge was also to bulid the visual sytem fast, and start reaching out: design investment decks (NDA), social media profiles, emails, GitHub repos, produce some collateral to give out during events.
Github repo pfps
Again, if in the world of web3 full of neon and gradients, «techy» wide type and 3D grids there was a way to stand out without looking too sophisticated, then I tried to find it.